Privacy policy

This notice explains which personal data we collect when you visit www.basedodici.com, buy our products or contact us, why we process it, who we share it with and what your rights are. It is provided under articles 13 and 14 of Regulation (EU) 2016/679 ("GDPR") and Italian Legislative Decree 196/2003 ("Privacy Code").

1. Data controller

BASEDODICI SRLS
Via dell'Abbazia 1/a, 61032 Fano (PU), Italy
VAT IT02796290415 · REA PS-288305
Email: onlineshop@basedodici.com

For any request about your data you can write to this address.

2. Which data we process

  • Contact and identity data: name, surname, email, phone number, shipping and billing address, tax code or VAT number if you request an invoice.
  • Order data: products purchased, amounts, order history, returns, discount codes and gift cards used.
  • Payment data: processed directly by the payment providers (see §5). We do not store full card numbers.
  • Account data: credentials, wishlist, loyalty points, preferences, if you create an account or sign up through social login.
  • Browsing data: IP address, device and browser type, pages visited, referrer, interactions with the site, collected through cookies and similar technologies (see §9).
  • Communications: the content of messages you send us by email, site forms or WhatsApp.

3. Why we process it and on which legal basis

Purpose Data used Legal basis
Managing your order: payment, shipping, invoicing, returns and support contact, order, payment Performance of the contract (art. 6.1.b GDPR)
Complying with tax and accounting obligations contact, order, invoicing Legal obligation (art. 6.1.c)
Managing your account, wishlist and loyalty programme account, order Performance of the contract (art. 6.1.b)
Answering your requests (email, forms, WhatsApp) contact, communications Pre-contractual measures and legitimate interest (art. 6.1.b and 6.1.f)
Sending you newsletters, promotions and SMS email, phone, order history Consent (art. 6.1.a), revocable at any time
Sending you offers on products similar to those you already bought (soft spam) email, order history Legitimate interest (art. 6.1.f and art. 130.4 Privacy Code), with the right to object at any time
Reminding you of an abandoned cart email or phone, cart content Consent (art. 6.1.a)
Measuring visits and understanding how the site is used browsing Consent through the cookie banner (art. 6.1.a)
Showing you personalised ads on Meta, Google, TikTok, Pinterest and measuring their effectiveness browsing, order, hashed email and phone Consent through the cookie banner (art. 6.1.a)
Preventing fraud and abuse, protecting our rights browsing, order, payment Legitimate interest (art. 6.1.f)

Providing the data needed for the order is essential: without it we cannot sell you the product. Consent to marketing and to non-essential cookies is optional and does not affect your purchase.

4. How long we keep the data

  • Order and invoicing data: 10 years from the order, as required by law (art. 2220 Italian Civil Code).
  • Account data: as long as the account is active; you can ask for deletion at any time.
  • Marketing data: until you withdraw consent or object, with periodic checks of your interest.
  • Browsing data and cookies: for the durations indicated in the cookie section (§9).
  • Support communications: as long as needed to handle the request and no longer than 2 years, except for disputes.

5. Who we share the data with

We do not sell your data. We share it only with providers we need to run the shop, each for its own function. Providers processing data on our behalf are appointed as data processors (art. 28 GDPR).

E-commerce platform

  • Shopify (Shopify International Ltd, Ireland; Shopify Inc., Canada): hosts the site and manages orders, accounts and checkout. Canada and the United States are covered by adequacy decisions or standard contractual clauses.

Payments (they process payment data independently, as controllers)

  • Shopify Payments (credit and debit cards, Apple Pay, Google Pay, Shop Pay)
  • PayPal (PayPal (Europe) S.à r.l. et Cie, S.C.A., Luxembourg)
  • Scalapay (Scalapay S.r.l., Italy), instalment payments
  • Cash on delivery, where available: the carrier collects the payment

Shipping

  • GLS Italy for Italy · DHL Express for other countries: they receive name, address, phone and email for delivery and notifications.

Email, SMS and messaging

  • Omnisend (Omnisend Ltd, UK and EU): newsletters, SMS, cart reminders.
  • WhatsApp services integrated in the site (chat, order notifications and marketing via WhatsApp, through third-party providers and Meta's WhatsApp Business platform): used only if you write to us on WhatsApp or have agreed to receive messages.
  • Shopify Forms and site forms: collect the data you enter in the forms.

Statistics and site improvement (only with your consent to cookies)

  • Google Analytics 4 (Google Ireland Ltd): visit statistics.
  • Microsoft Clarity (Microsoft Ireland Operations Ltd): heatmaps and anonymised session recordings.
  • Triple Whale (Triple Whale Inc., USA): attribution of sales to advertising campaigns.

Advertising (only with your consent to cookies)

  • Meta (Meta Platforms Ireland Ltd): Meta Pixel and Conversions API for Facebook and Instagram.
  • Google Ads (Google Ireland Ltd): conversion measurement and remarketing.
  • TikTok (TikTok Technology Ltd, Ireland): pixel and events.
  • Pinterest (Pinterest Europe Ltd, Ireland): conversion tag.

Other services

  • Growave: loyalty programme and wishlist.
  • Social login (Google, Facebook): if you choose to sign up this way, we receive your name and email from the provider.
  • Technical providers and automations (e.g. Zapier, support and shipping-management tools): they process data only for the necessary operations.
  • Advisors and authorities: accountants, lawyers, public authorities when required by law.

6. Transfers outside the European Union

Some providers (Google, Meta, Microsoft, Shopify, Triple Whale, TikTok, Pinterest) may process data in the United States or other non-EU countries. In these cases the transfer is based on an adequacy decision of the European Commission (including the EU-US Data Privacy Framework for certified companies) or on the standard contractual clauses approved by the Commission, with any additional safeguards needed. You can ask us for a copy of the safeguards applied.

7. Your rights

At any time you can:

  • access your data and obtain a copy;
  • rectify it if inaccurate or incomplete;
  • erase it ("right to be forgotten"), within the limits of legal obligations;
  • restrict processing;
  • object to processing based on legitimate interest, including direct marketing;
  • withdraw consent, without affecting processing already carried out;
  • obtain the portability of your data in a structured format;
  • lodge a complaint with the Italian Data Protection Authority (www.garanteprivacy.it) or with the authority of the country where you live.

To exercise your rights write to onlineshop@basedodici.com. We reply within one month, extendable by two in complex cases. To unsubscribe from the newsletter you can also use the link at the bottom of every email; for SMS, follow the instructions in the message.

8. Minors

The site is intended for people aged 14 or over. We do not knowingly collect data from children under 14: if you believe this has happened, write to us and we will delete it.

9. Cookies and similar technologies

The site uses cookies and similar technologies (pixels, local storage, session identifiers). When you reach the site from the European Union, the United Kingdom or Switzerland, a banner asks you whether to accept non-essential cookies. You can accept all, reject all or choose by category, and change your mind at any time from the "Cookie preferences" link at the bottom of the site.

9.1 Essential cookies (always active)

They make the site work: cart, checkout, login, language and currency, security, memory of your cookie choice. They do not require consent.

Cookie Set by Purpose Duration
cart, cart_currency, cart_ver, cart_sig Shopify cart content and state 14 days
_shopify_s, _shopify_y Shopify session and Shopify internal analytics 30 min · 1 year
_tracking_consent, _cmp_a Shopify stores your cookie choice 1 year
localization Shopify language, country and currency 14 days
secure_customer_sig, customer_auth_*, keep_alive Shopify account login and session up to 1 year
checkout_*, _secure_session_id, shopify_pay, _pay_session Shopify checkout and payment session, up to 1 year
_orig_referrer, _landing_page Shopify landing page and referrer 14 days

9.2 Functional cookies

They remember your preferences and enable features such as wishlist, loyalty programme, WhatsApp chat, instalment-payment widget and social login. Set by Growave, Scalapay, Oxi Social Login and the messaging services.

9.3 Analytics cookies (with consent)

Service Main cookies Duration
Google Analytics 4 _ga, _ga_*, _gid up to 2 years
Microsoft Clarity _clck, _clsk, CLID, MUID up to 1 year
Triple Whale session and attribution identifier up to 1 year

9.4 Marketing cookies (with consent)

Service Main cookies Duration
Meta (Facebook and Instagram) _fbp, _fbc 3 months
Google Ads _gcl_au, _gcl_aw 3 months
TikTok _ttp, _tt_enable_cookie 13 months
Pinterest _pin_unauth, _pinterest_ct_ua 1 year
Omnisend session and contact identifiers up to 1 year

Names and durations are set by the respective providers and may change. For details and opt-out options see their policies: Google, Meta, Microsoft, TikTok, Pinterest, Omnisend, Triple Whale, Shopify.

9.5 How to manage cookies

  • From the banner on your first visit, or later from the "Cookie preferences" link in the site footer.
  • From your browser settings, which let you block or delete cookies (with possible limits on how the site works).
  • For interest-based advertising, also through YourOnlineChoices.

10. Security

The site uses encrypted connections (HTTPS). Shopify and the payment providers are PCI-DSS certified. We adopt appropriate technical and organisational measures to protect data from unauthorised access, loss or misuse.

11. Changes to this notice

We may update this notice, for example when the services we use change. The version in force is always the one published on this page. In case of significant changes we will let you know, if we have your contact details.